Students and professionals are seeking new-age programs that lead to better potential employment. Attracting the post-traditional education seekers would require new and improved strategies for student enrollment. Allegro adds significant value to colleges and universities by offering a complete student enrollment program that involves building the course curriculum with program partners, taking the program online, create hybrid programs, promoting the program through social, digital and inside sales channels both locally and across various education hubs globally. Allegro relies on advanced data analytics to build predictive and proactive enrollment and retention strategies to boost enrollments and retention.
Allegro and partner universities produce educational boot camps and degree programs in complex technology subjects such as Blockchain Technologies and Cybersecurity. These programs differ from traditional University courses with regards to content delivery, schedule, intensity, and course management. The boot camps and degree programs are appropriate for many types of traditional and non-traditional students. The programs help universities expand their reach to new students in the Central Pennsylvania Region. Online programs, on the other hand, are promoted in major education hubs globally.
Allegro has identified three distinct market segments for its collaborative projects:
- B2B: Organizations seeking to educate their workforce in new technologies.
- B2C: Individual professionals upskilling their careers.
- Partners: Organizations needing a partner to manage training as a service offering.
Each of the three market segments have a specific marketing plans developed to optimize lead generation. Allegro supports partner universities to manage the end to end student enrollment marketing and sales for these three market segments.
Managing the student enrollment Pipeline
Allegro supports the management of the sales funnel for its managed programs. Various stages of Allegro's sales funnel support services for student enrollment include: lead generation, lead capture and management, pre-sales engagement, sales prospect identification, sales engagement and closing the deal.
Allegro’s Key Performance Indicators (KPIs) for its Managed Programs
1. Generation of Quality Leads
Universities and Allegro, after careful review of market research data and Universities’ (where applicable) prior enrollments for each new Managed Program, together agree on reasonable annual enrollment projection for that Managed Program. It is Allegro’s responsibility through its marketing efforts to generate high quality leads that result in applications, with volume targeted to meet the enrollment projections. If lead generation is insufficient to meet the enrollment projections, based on the agreed lead-to- start conversion rate, Universities and Allegro review all factors involved in the lead generation process and make appropriate adjustments
2. Lead-to-Start Conversion Rate
The lead-to-start conversion rate is calculated as the percentage of leads that enroll in a Managed Program within a seven (7) month time period after lead generation. For example, if 100 leads are generated in March and 11 of those leads enroll in a Managed Program by the end of September of the same year, the lead-to-start conversion rate for September would be initially calculated at 11%.
3. Term-to-Term Persistence
The term-to-term persistence is calculated as the percentage of unique students enrolled in one (1) term that continue into the following term. New students and students returning after a hiatus from the Managed Programs are not considered in this calculation. If the term-to-term persistence rate for the Managed Programs is less than 90% for any term, it would not be considered a satisfactory term-to-term persistence ratio.
4. Minimum Enrollments
All programs (boot camps as well as degrees) require minimum enrollments. A course taught by a single instructor must have a minimum enrollment as agreed with universities (a team-taught course must have a higher minimum enrollment number). A day or two before the first day of classes is the final date for the calculation of enrollment to determine whether a course will be feasible. Allegro ensures that the program achieves the minimum enrollments number on that date.